In the healthcare ecosystem, effective communication is paramount. At WHOA!, we leverage health software to capture data, transform it into actionable insights, and ultimately, anticipate and address health needs with wisdom.
Our intuitive APIs streamline the entire data lifecycle, empowering healthcare software companies to ascend the knowledge pyramid by transforming raw data into actionable insights.
As your strategic partner, our proprietary AI-powered solutions enable effortless adoption of industry-leading semantic interoperability standards (SNOMED CT, ICD, LOINC, etc.). Our customized consulting services ensure optimal alignment with your specific healthcare goals.
WHOA! is your strategic ally for intelligently managing the entire health data lifecycle.
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WHOA! Value Proposition
Cloud APIs
These empower data-driven healthcare by transforming raw data into valuable insights and knowledge, utilizing industry standards and controlled vocabularies.
As our PRIMARY STANDARDIZED REFERENCE VOCABULARY, SNOMED CT MODELS the technical language of healthcare. Its precision and broad international acceptance make it the industry standard.
TERMINOLOGY KIT
The Terminology Kit simplifies the process of coding data to SNOMED CT, providing user-friendly tools like Semantic and Adapt for accurate coding. It also includes features to Translate and Simplify complex concepts, making data more accessible. The kit is kept up-to-date with the latest SNOMED CT versions, ensuring that users always have access to the most current terminology.
CATEGORIES (TERMINOLOGY BINDINGS)
To improve the coverage and accuracy of search results, we offer categories that can be used in the Terminology Kit. These categories contain specific concepts (e.g., Cardiovascular Diseases, Medications, Breast Diagnoses, etc.). Using categories helps make results more precise by avoiding searches in irrelevant concepts.
Some categories contain concepts authored by WHOA!, modeled by experts in clinical terminology. Authorship allows the availability of concepts that are not yet standardized but are used in practice by the healthcare industry. Thanks to authorship, the coverage of the results provided to users is increased.
MAPPINGS
APIs that convert SNOMED CT codes to other codifications commonly used in different fields. For example: ICD-10, PMO, ICPC-2, National Nomenclature (Argentina), and more.
Personalized consulting services
through the use of controlled vocabularies.
We help your solution achieve maximum
benefit in managing the health data lifecycle.
Our authorship services allow the creation and management of new concepts for our clients in SNOMED CT extensions, as well as the maintenance of their extensions, whether organizational, local, national, or regional.
This process includes editing concept definitions, applying the rules of the SNOMED CT Concept Model, and integrating these concepts into health information systems.
We offer services to create and model concepts according to the guidelines of SNOMED CT, ensuring accuracy and compatibility with the international edition.
We facilitate the creation of extensions that meet specific requirements, including additional concepts needed for concrete use cases, ensuring comprehensive terminology applicable in all relevant contexts.
We provide continuous support to resolve technical and content issues, ensuring that extensions and concepts remain up-to-date and relevant.
Benefits
- Customization and Compatibility: We adapt SNOMED CT to the specific needs of our clients, ensuring customized solutions that are compatible and consistent with the international edition, and facilitating comparability between systems.
- Efficient Collaboration: We enhance the efficiency and quality of the developed terminology by facilitating the participation of multiple users in the creation and review of content.
- Cost Savings: We significantly reduce the effort and time required to maintain standardized terminologies, resulting in substantial operational savings for our clients.
Team

Founder | CTO
Iván Kuschevatzky
MSc (c) Software Engineer with 20+ years of experience in the industry. Expert in interoperability and lead development in both national as international projects. Member of HL7 Argentina.

Founder | CWO
Marcelo D. Carrascal
MSc (c) BSc in Computer Science, Former CIO of a public hospital (Hospital Castro Rendón) with 25+ years of international experience in the field. Terminologist, member of SNOMED CT International.

Founder | CFO
Juan M Cabo de Vila
CPA with 15+ years of national and international experience. Expert in Finance and HR, team leadership, and morale boosting among heterogeneous teams.

Founder | CEO
Ignacio Figueroa
Master in Business and Technology, MD. Healthtech Business Subject Matter Expert, with 14+ years of experience in MedTech, Pharma, Healthcare, and Business Consulting.